LA Trends Addict – Hiawatha Business Success Story

LA Trends opened its doors on October 23, 2015, just shy of a decade ago, with a mission to bring the energy and style of the LA fashion district to the Cedar Rapids area—at an affordable price. Owner Laura Frey set out to create a boutique where the motto was simple: “If you like it, wear it.” In 2019, Heidi Cordes joined as managing partner. The two met through Heidi’s own boutique in Marion and quickly became friends before joining forces. Together, they’ve built a destination shop for women—primarily ages 40 to 80, but with styles that appeal across generations. From the beginning, they chose Hiawatha for its central location, strong infrastructure, and the close-knit support among local businesses. LA Trends continues to thrive as a neighborhood boutique with a loyal customer base and a strong community behind it.